It’s that time of the year again — the time to go after New Year’s Resolutions. Will you spend this year eating healthier? Exercising more? Saving more money? We hope you do all of these things and more to make 2019 the best year yet. Though these goals are extremely important, our challenge for you is to create attainable goals within your senior living community. How can your community become better this year than you were last year? Here are a few ideas:
It’s easy to get so caught up in your daily responsibilities that you forget why you’re in business in the first place. At the core of every senior living community is one mission – to provide exceptional care and quality service to aging seniors and their families. Our advice for you is to be present. Be intentional with who you speak to. When conversing with individuals, don’t be thinking about your next meeting or what tasks you still need to complete. Embrace the moment and create lasting relationships. Senior living, like many other industries, is built on relationships. Your community will thrive if you focus on your relationships. It will breed a culture of warmth and friendliness, and who wouldn’t want to be a part of that?
Serve Your Community
Recently, I saw an awesome post on LinkedIn regarding the Executive Director, Michael Lehman, of Tipton Place Assisted Living Community. Tipton Place was short staffed during the night shift a few weekends ago. Michael stepped up and covered to support his team by cleaning bathrooms. Seeing Executive Directors step up and cover for their employees is an awesome sign of servant leadership within senior living. Well done, Michael!
As leaders within your communities, it can be very easy to distance yourself from your employees and residents. However, employees will walk through walls for employers who display servant leadership. Don’t forget what it’s like to be a line employee. As far as this idea is concerned, I like to think of the show, “Undercover Boss.” In this show, CEOs go undercover and truly immerse themselves in the day-to-day duties of their employees. While it is not necessary to go undercover in your senior living community, it is important to serve and be there for the employees that determine the success/failure of your community. You cannot make the best decisions for your community and people if you don’t truly walk a mile in their shoes.
Get Better at Connecting
You might say your community currently does a great job of connecting with residents, families, and employees. And I am sure you are right. However, there’s always room for improvement. As you reflect back on 2018, I’m sure there were plenty of moments where you could’ve been more intentional with an employee, resident, or family member in the midst of your busy day. Whether it be a resident sitting a table by themselves or passing an employee in the hallway, a simple conversation can make someone’s day or week. Connections don’t have to be limited to face-to-face interactions. Take advantage of the technology age that makes it easier and quicker to make connections and interact with others, both near and far.
Better Market Your Community
Senior living is becoming more competitive than ever. It seems like new communities are being built everywhere you go. With that being said, it’s important to think outside of the box to market your community. Find what is important to your residents and market it. Research tools/technology that could benefit your community while also providing a competitive advantage. How can you leverage relationships that you have made in your community in hopes of attracting new residents? And finally, be unique. Don’t be afraid to spotlight the things your community does differently that set you apart from your competitors!
Are you interested in finding out how LifeShare can enhance your community? Give us a call at 317.825.0320 or shoot us an email at firstname.lastname@example.org to receive a free 30-day trial!