Throughout the past year, Senior Housing Forum has published many articles on ‘sales tactics’ including marketing strategies and keeping quality sales people, at senior living communities. LifeShare aims to be a one-stop shop that helps enrich the senior living environment from digital signage to resident communication and on-demand programming. However, what many communities are not leveraging is the ability to market their community through CommunityShare. Did you know that your CommunityShare can be utilized as a tool for your Sales Team to attract prospective residents and families?
The CommunityShare Slideshow is one of the first impressions families and new residents have of your community. Don’t be afraid to personalize your slideshow in order to best represent the community. Showcase events, pictures, and announcements. Make sure to include information about social media and your Community Access PIN for the LifeShare Family Mobile App. You can also supplement content with therapeutic music and ads relevant to those in your community.
Utilize the Videos and Pictures channel when you exit the slideshow. Showcase videos about the food/menu, the community, and fun events. Include pictures of the community, events, and outings where residents are engaged and enjoying themselves.
Have in-room LifeShare in your community? Set-up an in-room LifeShare in the Demo Room. Have the music and picture slideshow playing. You can even load pictures of resident activities and room layouts. This will allow prospects to view the features that are available in their room.
Family Mobile App
Download the FREE LifeShare Family Mobile App on your phone from either the Apple App Store or Google Play. Log in with your Community’s Access PIN. Show families how they can keep up-to-date with Events, Activities, Menus, and Announcements in the Community with the Family Mobile App.